Land Rover Series I II IIA III — Sales Brochures & Advertising

by James Taylor

There has rarely been a British success story like the Land Rover. Developed in a short time and on a small budget, it was launched in 1948 and having passed though many revisions is still a world leader today.

The Series Land Rovers detailed in this book take us from the beginning to 1985, and the many surviving examples, supported by a comprehensive parts and restoration industry, are seeing a solid increase in values.

Here James Taylor, the premier historian of the marque, provides a detailed study of the Land Rover's evolution through the period and the variants and special-purpose versions that were produced.

Uniquely, it is the manufacturer's own sales brochures and advertising that supply the illustrations, which number some 350 and serve not only to depict the vehicles but also to re-create the atmosphere of the times when they were made.

Contents:

• First Thoughts
• Early Production: 1948
• Added Value, 1948-1953
• Selling
• Export - the Name of the Game
• Red Alert
• Bigger and Better
• A Diesel Option
• Putting on the Style
• Military
• They also served
• The 1960s
• Forward Control
• Overseas - and especially in America
• Regulations
• Special Projects
• A Military Special
• Series III
• Seventies Specials
• The Leyland Period
• The 101 One-Tonne
• Santana
• New Engines
• County and Hi-Cap
• Coils take over

Buch, Hardcover, 26 x 26 cm, 160 Seiten, 350 farbige Abbildungen, englischer Text